Big Keyboard: Easy Homescreen App Privacy Policy
Last updated: December 9, 2025
This Privacy Policy (“Privacy Policy”) describes what information SwipeTap Apps, LLC (“our,” “us,” or “we”) collects through our website at www.bigkeyboardeasylauncherapp.com (the “Site”) and Big Keyboard: Easy Homescreen app (the “App” and, collectively with the Site, the “Services”), how we use and share that information, and some of your privacy rights regarding that information.
This Privacy Policy may change from time to time. Please check back frequently for updates.
NOTE: THE SERVICES ARE NOT INTENDED FOR PERSONS UNDER THE AGE OF 18. If you are under the age of 18, please do not use the Services and do not install any applications from the Services.
This Privacy Policy covers:
1. Notice of Collection of Information (what types and categories of information we collect).
2. Use and Sharing of Information (how we use and share the information we collect).
3. How we Store and Protect the Information we Collect or Receive.
4. Privacy Practices of Third Parties.
5. Your Rights in Information.
6. How You May Exercise Your Rights and Control Your Information.
7. More Information.
1. NOTICE OF COLLECTION OF INFORMATION
This section describes what types of information we collect through the Services.
1.1 User Information. We collect information such as IP address when you use the Services and, when you install the App, a user ID. We collect your email address when you use the App. We also collect information from you when you voluntarily provide it to us (for example, if you contact us for customer support, to provide feedback, or for another matter, your email address and, if provided, your name). Our Services do not provide for a user account to be created.
1.2 Device Information. We may collect information about the device used to access the Services. For example, device model and manufacturer, Firebase ID, operating system version, and mobile network information). We or our third party service providers may also collect information about whether your mobile device is powered on or off.
1.3 Location Information. We or our third-party service providers may collect approximate location data from your mobile device.
1.4 App Activity. We collect information from the App such as, for example:
a. App interactions: How you interact with the App.
b. In-App search history: Search terms used within the App.
c. Other user-generated content: Other user-generated content within the App (such as user feedback).
d. Other actions: Other user activity within the App.
1.5 App Performance Information. We collect information from the App such as, for example:
a. Crash logs: Data about App crashes, including stack traces.
b. Diagnostics: Performance metrics such as battery usage, load times, framerate.
c. Other performance data: Any other related technical diagnostics.
1.6 Web Browsing Information. We collect information about the websites you visit when using the App.
1.7 Email Messages. The App may access and process email message content for purposes of analytics, app functionality, developer communications, and personalization.
1.8 Text Messages. If you grant permission, the App may access and process SMS/MMS message content on your device (for example, sender/recipient information, timestamps) for purpose of app functionality. Access is optional but required for some functionality. Any SMS or MMS messages that are sent to or from your device, which also include your device phone number, are transmitted via your mobile carrier and not us.
1.9 Microphone and Media Access. The App processes voice audio from your device’s microphone for purposes of voice search queries for app functionality. The App may access your device’s audio files for purposes of analytics, app functionality, personalization, and advertising and marketing.
1.10 External Storage. We may access external storage (for example, SD card) for saving files or media.
1.11 Information from Third Parties. We may receive information about you from third parties you’ve interacted with, which we may use as permitted under their data-sharing agreements.
1.12 Publicly Available Information. We may receive information about you from publicly available sources (for example, public records).
1.13 Cookies and Other Tracking Information. We may place and collect information from cookies, web beacon technology, software development kits (“SDKs”), and other device identifiers when you use the Services to analyze usage patterns and personalize ads and content.
• Cookies are small data files stored on your computer or device that allows us or third parties we work with to identify your IP address with corresponding information in our Services. We and/or such third parties may use cookies to track behavior, preferences, and responses to or views of advertisements within the Services to help predict what other advertisements may be of interest to you and to enable you to receive customized advertisements or content. To learn more about cookies in general, please visit https://allaboutcookies.org/.
• Web beacon is a code that enables us to track interactions with content in our Services.
• SDKs are pieces of code, which function similar to cookies and web beacons, that are used to analyze and deliver Services.
• Device identifiers and other identifiers are unique identifiers that are used to identify a computer or device.
1.14 Categories of Information Collected. The information we may collect, and have collected within the last twelve (12) months, includes:
Category of Information
Identifiers. Real name (if provided to us for purposes of providing feedback, customer support, or another matter), email address, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
Categories of personal information described in subdivision (e) of Section 1798.80 of the California Civil Code. Name (if provided to us for purposes of providing feedback, customer support, or another matter), telephone number, address (if provided to us for purposes of customer support or another matter). "Personal information" does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records.
Commercial information.Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.Search history, and information regarding a consumer’s interaction with an Internet Web site, application, advertisement.
Geolocation data. Approximate location.
Sensory information.Audio information.
Inferences drawn from any other information.Data reflecting a consumer’s preferences, characteristics, habits, attitudes, predispositions, intelligences, and abilities.
The categories of information described above are collected from the following categories of sources:
• Directly from you or your agents, such as through your submissions to the Services.
• Directly and indirectly from activity through the Services, such as through your interaction with the Services.
• From third parties that work with us to provide the Services.
We will not use additional categories of information for materially different purposes without first notifying you by updating this Privacy Policy.
1.15 Categories of Information and Data Types Collected or Accessed. As a supplement to the summary of categories of information collected above, the following is a summary of categories of information and data types that the App collects or accesses:
• Personal info: User ID (for purposes of analytics, app functionality, developer communications, personalization, advertising and marketing).
• Device or other IDs: Device ID (for purposes of analytics, app functionality, developer communications, personalization, advertising and marketing).
• Web browsing: Web browsing history (for purposes of analytics, app functionality, personalization, advertising and marketing).
• Messages: Access to email messages (for purposes of analytics, app functionality, developer communications, and personalization). With permission, access to MMS or SMS (for purposes of app functionality).
• Audio files: Although not collected, access to audio files (for purposes of analytics, app functionality, personalization, advertising and marketing).
• App info and performance: Error reports, diagnostic information related to app crashes (for purposes of analytics.)
• App activity: App interactions, in-app search history, and other actions (for purposes of analytics, app functionality, developer communications, personalization, advertising and marketing) and other user-generated content (for purposes of analytics).
1.16 Mandatory Data Collection. Data collection is required to use the Services. While you may have rights to opt out or request deletion, some of the data is necessary for functionality.
1.17 Minors. We do not knowingly collect personal data from users under 18. If discovered, such data will be deleted promptly.
2. USE AND SHARING OF INFORMATION
2.1 Discretion to Use Information. Information that you voluntarily provide to us, or that we lawfully obtain, may be used for any lawful purpose. This may include sharing or selling data with our publishers, advertisement providers, analytics providers, and data aggregators for purposes such as app functionality, analytics, or advertising and marketing. The App does not process data ephemerally. “Ephemerally” means that data is only accessed and used while it is in memory and is not kept longer than necessary. Data is retained and used beyond in-memory processing.
2.2 General Purposes of Use of Information. We use the information we collect to:
• Fulfill the purpose for which the information was provided.
• Perform activities described to you when collecting your information or as set forth in the California Consumer Privacy Act (“CCPA”) or other applicable law.
• Provide products or services requested, such as app functionality, app features, customer support, analytics, or personalization.
• Provide or perform advertising and marketing (such as the delivery of targeted advertisements and information).
• Carry out obligations and enforce or defend contractual rights.
• Improve our Services through research, testing, analytics, and feature development.
• Respond to lawful government and law enforcement requests.
• Evaluate or conduct a business transaction such as a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets where information may be transferred.
• Detect, prevent, and mitigate fraud and ensure compliance with legal or regulatory standards.
• The analysis of crash logs to identify and fix bugs and improve app stability and performance, and including the collection and analysis of diagnostic data to monitor app performance, identify areas for optimization, and ensure a smooth user experience The analysis of crash logs to identify and fix bugs and improve app stability and performance, and including the collection and analysis of diagnostic data to monitor app performance, identify areas for optimization, and ensure a smooth user experience
2.3 App Feature Use. The App processes voice audio input from your device’s microphone for purposes of voice search queries for app functionality.
2.4 Permissions Disclosure and App Feature Use. We request specific permissions only when necessary to provide app functionality. These may include:
Audio files: For purposes of analytics, app functionality, personalization, and advertising and marketing.
You can revoke permission at any time via your Android device settings. Denying permissions may disable related features, but will not affect core App functionality.
2.5 Targeted Advertising and Personalization. We may use information to serve personalized ads or content based on your behavior or preferences. This includes the use of information such as cookies, web beacons, SDKs, and interaction data.
2.6 Aggregated or Summary Data. We may share or sell aggregated, de-identified information that cannot be used to identify you, such as statistical trends or app usage summaries.
2.7 Legal Requests. We may disclose information in response to subpoenas, court orders, regulatory requests, and other legal process as required by law.
2.8 Disclosure and Sale or Sharing of Information. We may sell, share, or disclose information for a business purpose. The definition of a “sale” of information is broadly defined under certain applicable laws to include sharing information with advertisers and analytics providers and other service providers. For example, we may provide information (a) to entities wholly owned or controlled by us or under common control with us (these entities are subject to this Privacy Policy or similar obligations), and (b) to service providers who perform services on our behalf (such as ad and analytics providers) or to third party advertisers. In the past twelve (12) months, the following categories of information have been sold or disclosed for a business purpose:
a. Identifiers: Used and shared for purposes of analytics.
b. Inferences: Inferences drawn from any other information based on preferences or behavior used and shared for analytics and app performance.
c. Telephone number: Used for purposes of for purposes of analytics, app functionality, developer communications, and personalization.
d. Messages: Email message content used and shared for purposes of analytics, app functionality, developer communications, Fraud prevention, and personalization
e. Audio: Used and shared for purposes of analytics, app functionality, personalization, and advertising and marketing.
f. App info and performance data: Used and shared for purposes of analytics.
g. App activity: Used and shared for purposes of analytics, app functionality, personalization, developer communications, and advertising and marketing.
3. HOW WE STORE AND PROTECT THE INFORMATION WE COLLECT OR RECEIVE
3.1 Data Security Measures. We implement a combination of physical, technical, and organizational safeguards to protect information under our control from unauthorized access, loss, misuse, or alteration. These measures include secured servers and controlled access protocols. However, no method of transmission or storage is completely secure, and we cannot guarantee that our security protocols will prevent all breaches or unauthorized access. Information is not encrypted in transit.
3.2 Retention of Information. We retain information for as long as necessary to provide our Services, in accordance with our record retention policies, and to meet legal, financial, and operational requirements. This includes for purposes of (a) maintaining financial and transactional records, (b) performing statistical analysis, (c) disaster recovery and business continuity, (d) complying with applicable laws and regulations, and (e) resolving disputes or enforcing our agreements. Our App does not explicitly delete user data. Please see Section 5 below regarding certain rights to request deletion of your information.
4. PRIVACY PRACTICES OF THIRD PARTIES
4.1 Third Party Cookies and Web Beacons. Publishers, advertisement providers, and other parties that we work with may use their own cookies, tracking pixels (web beacons), and similar technologies to collect information about your behavior across websites and apps. These technologies may be used for analytics, ad targeting, or other purposes. We do not control the data collection or privacy practices of these third parties. While we may allow advertiser or publisher cookies to be placed on your device, their use is governed by their own privacy policies.
4.2 External Links. The Services may contain links to third party websites or services. We are not responsible for the privacy practices or the content of those websites. We encourage you to read the privacy policies of any third party sites that you visit.
5. YOUR RIGHTS IN INFORMATION
5.1 You may have rights under certain applicable laws regarding your information collected by us. Such rights may include:
a. The right to know what categories and specific pieces of personal information are collected, disclosed for a business purpose, or sold by requesting this information from us.
b. The right to request correction of your personal information that is inaccurate or incomplete.
c. The right to request deletion of personal information collected or maintained by us.
d. The right to opt-out of the sale of collected information.
e. The right to opt-out of the processing of your personal information for targeted advertising.
f. The right not to receive discriminatory treatment by us for choosing to exercise your privacy rights.
5.2 For California residents: California residents (under and subject to the CCPA) have the right to:
a. Know what categories and specific pieces of personal information we have collected about you and the categories of sources from which we collected the information.
b. Know the business or commercial purpose for collecting, selling, or sharing personal information.
c. Know the categories of personal information that we disclosed about you for a business purpose.
d. Know the categories of third parties to whom we disclosed personal information, and the categories of personal information sold or shared.
e. Request deletion of your personal information collected or maintained by us.
f. Request correction of your personal information that is inaccurate.
g. Opt-out of the sale or sharing of your personal information.
h. Not receive discriminatory treatment by us for choosing to exercise your privacy rights.
i. Designate an authorized agent for making requests.
5.3 For Virginia residents: Viriginia residents (under and subject to the Virginia Consumer Data Protection Act (VDCPA) have the right to:
a. Request access to the personal information about you that we have.
b. Request correction of your personal information that is inaccurate.
c. Request deletion of your personal information collected or maintained by us.
d. Opt-out of the processing of your personal information for targeted advertising.
e. Opt-out of the sale of your personal information.
f. Opt-out of profiling performed in furtherance of decisions that produce legal or similarly significant effects.
g. Not receive discriminatory treatment by us for choosing to exercise your privacy rights.
6. HOW YOU MAY EXERCISE YOUR RIGHTS AND CONTROL YOUR INFORMATION
6.1 Websites. To prevent us from tracking your behavior on a website, turn off cookies from that website and do not click on or interact with any advertisements. Please note that we do not have a mechanism or process to respond to any “do not track” signals which a web browser may send or receive, other than as described in this section.
6.2 Cookies. Check instructions about your web browser to learn how to prevent placement of, or how to remove, cookies placed on your computer or device by us. You can opt-out of receiving cookies from a variety of ad providers and ad servers by visiting the following sites and following the instructions provided: http://www.youronlinechoices.com/ and http://www.aboutads.info/choices.
6.3 Request to Know, Delete, or Correct Information. To submit a request to know, delete, or correct your collected information, please email us at privacy@swipetapapps.com (identifying the request in the subject line of the email) or write to us at the address provided at the end of this Privacy Policy. As part of the process of verifying your identity, we will request that you provide us with information accessible to you through the Services.
6.4 Request to Opt-Out of the Sale or Sharing of Personal Information.
a. You may opt-out of the sale or sharing of personal information, the processing of your information for targeted advertising, or profiling for advertising or content personalization by (i) visiting our homepage at www.bigkeyboardeasylauncherapp.com and submitting requested information through the "Do Not Sell or Share My Personal Information" link, (ii) emailing us at privacy@swipetapapps.com (identifying the request in the subject line of the email) or writing to us at the address provided at the end of this Privacy Policy to make your request, or (iii) contacting us by email at privacy@swipetapapps.com or the address provided at the end of this Privacy Policy making your request prior to submitting your information through the Services.
b. To opt-out of the processing of your information for targeted advertising on a device, Android users using Android 12 or above can go to Settings > All services > Ads > Delete advertising ID . You may also limit ad tracking via your device’s privacy settings.
c. To disable targeted advertising, the sale or sharing of information, or profiling for advertising or content personalization, when available in the App’s settings, open the App, go to Settings > Privacy, and manage your preferences.
d. If we decline a request you make under this section, you may appeal our decision by emailing us at privacy@swipetapapps.com stating that you wish to appeal.
6.5 Designating an Agent. To designate an authorized agent to exercise rights on your behalf, please email us at privacy@swipetapapps.com. We may request information from you to verify your identity when designating an authorized agent. We may also ask for your authorized agent to provide a written permission from you giving them authorization and verify their own identity by submitting information requested by us.
7. MORE INFORMATION
7.1 Contact Us. If you have questions about this Privacy Policy or your rights under this Privacy Policy, please email us at privacy@swipetapapps.com or write to us at:
Attn: Big Keyboard: Easy Homescreen App Privacy Team
1100 Ludlow St.
Philadelphia, PA 19107
USA
7.2 Changes to Privacy Policy. This Privacy policy may change from time to time. To determine if there have been any updates to this Privacy Policy, please check back frequently as any updates will be posted with a new last updated date at the top of this Privacy Policy.